Santo António da Serra is the highest parish in the municipality. To reach the centre, you must first climb the winding roads to the 700-metre altitude mark. The parish is located on a quiet plateau within rural surroundings.
The rural and familiar environment of the parish make it one of the most popular places on the Island for private Quintas. Santo da Serra Golf course and Quinta da Junta, located in the centre of the village are just two of the main attractions, the latter being immensely popular with Madeiran families.
You can taste regional Cider in Santo António da Serra, one of the largest apple producers on the Island.
The parish is notable for its strong agricultural background, with a relevant horticultural production area on the Island, supplying a large part of the local restaurants.
Both municipalities of Santa Cruz and Machico share the parish of Santo António da Serra, a unique characteristic that occurs nowhere else in the country. 8.65km² belong in Machico and 14.77km² in Santa Cruz.
Santo António da Serra is a landlocked parish with a surface area of 23.42km². Its geografical position makes it a rural area with strong agricultural traditions, so much so, that a large part of the local produce originates from there.
The regional apple is one of the local symbols and is used to make Santo António da Serra's Cider.